M22
M22 doesn't just equip their customers with t-shirts and hats - they sell a lifestyle, a region, and a culture. Their photography features their products, but their product is secondary to the lifestyle and beauty of northern Michigan. Their natural, free-feeling photography really required putting talent at ease. That means consistently casting well and coaching our models to relax into the elements and enjoy the outdoor lifestyle that M22 promotes to their customers - which always results in great imagery for this brand.
